When to Hire a Bookkeeper (and When to DIY)

Hey deal-makers!

With NFL Draft Day buzz still floating around and May practically knocking, it’s a perfect moment to “recycle” your time by outsourcing tasks that drain it.

Today we’ll pinpoint the exact tipping point for hiring a bookkeeper, reveal social-media lead tricks that actually convert, and install mindset upgrades so you stand out in any market.

We’ll also wrap up Eat That Frog! by smashing the last obstacles between you and unstoppable momentum.

Ready to finish April on a high and step into May with fresh fuel?

Let’s dive in.

— Steve

ACCOUNTANT ANGLE

Signs You Need Professional Bookkeeping

If balancing your books feels like a second career (and not a fun one) pay attention to these red flags.

1. Two-hour rule: When weekly bookkeeping exceeds two hours, you’re sacrificing prospecting time that could generate far greater revenue than the cost of a pro.

2. Confidence gap: If you flinch when anyone asks, “How’s your cash flow?” your accuracy is slipping.

3. Growth gridlock: Rapid deal volume means more complex financials, and those “I’ll catch up later” piles can produce costly errors.

Start by outsourcing monthly reconciliation; you still handle daily data entry but offload the heavy lifting. As transactions grow, shift to full-service bookkeeping, freeing you to focus on listings, negotiations, and that ever-important client experience.

Remember, a good bookkeeper isn’t an extra cost. When done right, they’re an investment in your business by protecting profit, saving taxes, and sparking smarter business decisions.

BUSINESS BOOSTER

Boosting Lead Generation on Social Media

Scrolling won’t pay the bills, but strategic content will.

Facebook: Launch a micro-poll, like “Granite vs. Quartz: Which wins your kitchen?”. Then add a link to your market-report landing page. The Facebook engagement algorithm loves questions; and your CRM loves the fresh leads.

Instagram: Build a carousel titled “3 Hidden Costs Most Sellers Miss,” each slide a quick tip, final slide a CTA (call to action): “DM ‘SELL’ for my full guide.” Save it to a Highlight so new profile visitors see your expertise instantly.

TikTok: Use trending audio to demo a 15-second curb-appeal hack, then pin a comment with your website link.

Consistency matters more than perfection: post three value-first pieces per platform weekly. Track which format (poll, carousel, video) drives the most DMs or sign-ups, then double down.

When done strategically, social media becomes your perpetual lead machine.

COACHES CORNER

Build Unshakeable Confidence

Confidence is reliable certainty built on preparation and perspective.

Micro-wins: Set a daily, bite-size target. Something like; two new contacts or one follow-up call. Then physically check it off. Visible streaks build momentum your brain craves.

Reframe comparison: Instead of “They closed five sales,” ask, “What system are they using that I can adapt?” Envy morphs into actionable insight.

Learner’s ego over expert ego: Treat feedback (even criticism) as a free coaching session. When you shift from protecting pride to collecting intel, nerves evaporate because growth becomes the only objective.

Combine these shifts, and you’ll walk into listing appointments radiating calm authority. Clients feel it, trust it, and sign faster—because authentic confidence is the most persuasive marketing tool you own.

BOOK OF THE MONTH

“Eat That Frog!” by Brian Tracy

Brian Tracy’s classic closes our April reading list with an irresistible challenge: identify your ugliest frog—the task you avoid so fiercely it clogs everything else.

Break it into frog legs (micro-steps), assign the first leg to tomorrow’s 8 AM slot, set a 30-minute timer, and refuse all distractions until it’s done. That immediate dopamine hit rewires your brain, making progress addictive.

Tracy’s 80/20 lens is gold: 20 percent of tasks produce 80 percent of results, eat those frogs first.

Bonus tip: plan your next day’s frog the night before; waking up with clarity slays morning procrastination. Two weeks of this routine and you’ll notice lighter mental load, faster deal flow, and a calendar that finally feels like it serves you, not the other way around.

☝️ Go ahead and click the image to order the book from Amazon ☝️ 

NEWS YOU CAN USE

“Existing-Home Sales Receded 5.9 % in March” — National Association of Realtors

Why You Should Read: Slower sales can shift pricing discussions. Prep sellers for realistic timelines.

“Mortgage Rates Settle Down After a Wild Ride” — HousingWire

Why You Should Read: Stabilizing rates re-energize cautious buyers. Timing is everything.

“Agent Optimism Unwavering as Market Exceeds Expectations” — Real Estate News

Why You Should Read: Positive sentiment signals opportunity. Use it to motivate hesitant clients.

TO-DO LIST

Your Next Move — Turn Insights into Action

✅ Clock Your Bookkeeping. Track time spent this week; if over 2 hrs, explore outsourcing quotes.

✅ Create One Poll. Post an engaging Facebook or IG poll; capture leads via follow-up DMs.

✅ Schedule Tomorrow’s Frog. Write it down tonight; attack first thing.

✅ Confidence Check. Log daily micro-wins in a visible streak tracker for one week.

✅ Client Update Email. Use the news links above to craft a quick market pulse email.