Profit Boosters You Might Be Missing

Happy Monday team!

With Earth Day landing tomorrow (April 22), everyone’s talking about trimming waste—so why not do the same for your business?

This edition uncovers sneaky expenses draining your profit, shows you how to team up with local businesses for extra exposure, and dives into the emotional‑intelligence edge that wins more deals. We’ll also keep “frog‑eating” front and center, because big tasks don’t tackle themselves.

Ready to boost your bottom line without a massive overhaul?

Let’s dig in!

— Steve

ACCOUNTANT ANGLE

Reducing Hidden Expenses

Open last month’s credit‑card and bank statements.

See those tiny charges for unused subscriptions, double software licenses, or random “processing” fees? They fly under the radar because each looks harmless, yet together they chew up serious profit.

Create a quick two‑column spreadsheet—“Must Keep” vs. “Cut/Negotiate.” For every line item ask, Does this directly support revenue or client service? If the answer’s “maybe,” shop for a cheaper tier or cancel.

Then set a calendar reminder: 15 minutes on the first of every month to scan new statements.

You’ll be amazed how an extra few hundred dollars (or more) appears once the stealth costs vanish.

BUSINESS BOOSTER

Partnering with Local Businesses

Your sphere extends beyond buyers and sellers—it includes the coffee shop, landscaper, or yoga studio down the street.

Approach one complementary business and propose a win‑win promo: free home‑valuation cards displayed on their counter while you feature their service in your open‑house swag bags.

Or co‑host a “Spring Home & Garden” workshop— you talk curb appeal, a nursery provides plant tips.

Shared audiences mean double the reach without double the cost, and community goodwill skyrockets when locals see businesses elevating each other.

Grand total: fresh leads for you, new customers for them, and a stronger neighborhood network all around.

COACHES CORNER

Emotional Intelligence for Realtors

Savvy clients don’t just hire stats—they hire someone who gets them.

Next conversation, practice “reflective listening”: paraphrase what the client said before offering advice. It proves you heard them and often surfaces hidden motivations (“We need a bigger yard because Dad’s moving in”).

In negotiations, watch tone and body language—soften delivery but stay firm on data. Empathy builds trust, and trust often nets higher offers and smoother closings.

Try journaling one tough interaction this week: What emotion did you notice? How did you respond?

Tiny awareness boosts add up to major negotiation wins.

BOOK OF THE MONTH

“Eat That Frog!” by Brian Tracy

Brian Tracy’s mantra is simple: schedule your toughest, highest‑value task first—and guard that block like it’s a listing appointment.

Try this tomorrow: 8:00–9:00 AM, no phone, no email, just that looming CMA or prospecting calls.

Set a visible timer; when it dings, the “frog” is eaten, endorphins kick in, and everything else feels lighter.

Repeat daily for a week and watch momentum snowball.

☝️ Go ahead and click the image to order the book from Amazon ☝️ 

NEWS YOU CAN USE

“Nearly Half of Home Sellers Offering Concessions” — Housing Wire

Why You Should Read: Seller incentives can reshape your pricing strategy and negotiation playbook.

“April 2025 Real Estate Outlook” — National Association of Realtors

Why You Should Read: NAR’s latest data on inventory, rates, and buyer demographics keeps your market advice razor‑sharp.

“NAR’s Historic Settlement Continues to Shift the Industry” — Weekly Real Estate News

Why You Should Read: Policy changes can impact commissions and workflows—stay ahead of the curve.

TO-DO LIST

Your Next Move — Turn Insights into Action

✅ Slash Stealth Costs. Review last month’s statements; cancel or renegotiate at least one expense.

✅ Plan a Joint Promo. Contact one local business and outline a mutually beneficial event or giveaway.

✅ Block Your Frog. Reserve tomorrow’s first hour for your highest‑impact task—no interruptions.

✅ Practice Reflective Listening. In your next client call, paraphrase their key concern before responding.

✅ Read One Article Above. Pick the news most relevant to your pipeline and adjust strategy accordingly.