Money Moves for March

Hello Spring Hopefuls! Can you believe we’re already flirting with March?

Between all the buzz around last week’s Oscars (hello, cinematic surprises!), it’s easy to lose track of your business goals. That’s why this edition of CLOSING THE GAP is all about making strategic moves with your money, upgrading your brand image without blowing the budget, and nailing daily routines like a true real estate champion.

We’ll also introduce our fresh monthly book recommendation—Unreasonable Hospitality—which might just change how you approach client relationships.

Let’s dive in, shall we?

— Steve

ACCOUNTANT ANGLE

Smart Savings & Allocations

Picture this: you’ve just closed a big deal, and that commission check feels like winning the lottery. Before you rush to celebrate, let’s talk about dividing the spoils.

First, skim off the top for taxes—it’s far better to stash a comfortable amount in a separate account than scramble come tax season.

Next, allocate a set percentage to your business operations fund—things like MLS fees, marketing campaigns, and (yes) those occasional office snacks.

Finally, put something aside for growth or emergencies (think technology upgrades or a down payment on a new investment property).

By building a habit of intentional savings allocations, you’ll keep those financial stress levels down—and your profits working smarter for you.

BUSINESS BOOSTER

Powerful Branding on a Budget

Got a limited marketing budget but big aspirations? You can still make an impact without throwing cash around like confetti.

Start by defining your brand voice—are you the neighborhood expert with a down-to-earth vibe, or the high-energy broker who closes deals in style?

Once you’re clear on that, focus on a few key visual elements: a polished logo, consistent fonts, and a color scheme that works across all materials. Don’t overlook free or low-cost tools, like Canva for eye-catching social media graphics and Mailchimp for professional email campaigns.

Plus, personal touches—like a handwritten thank-you note or a quick “Congrats on Your New Home” video—can pack a punch without draining your wallet.

Remember, authenticity and consistency often trump big-budget flash.

COACHES CORNER

Habits of Top-Performing Agents

Ever wondered how some agents seem to juggle multiple deals at once while still finding time to network, market, and (gasp!) sleep? Chances are, they’ve built a system of daily habits.

For starters, many top pros begin their morning with a quick review of their numbers—checking leads, pending deals, and how close they are to monthly goals.

Next, they prioritize follow-ups, blocking off an hour (or two) to send personalized texts, make calls, or write emails—no distractions allowed. They also keep a tight schedule, leaving wiggle room for unexpected client emergencies.

Finally, don’t underestimate the power of self-care: hitting the gym, meditating, or taking a brisk walk can clear your head and boost creativity.

Bottom line: success isn’t about random hustle; it’s about a routine that keeps you consistently moving forward.

BOOK OF THE MONTH

“Unreasonable Hospitality” by Will Guidara

This month, we’re shining the spotlight on Unreasonable Hospitality by Will Guidara—a book that challenges you to redefine what “good service” really means.

In real estate terms, it’s the difference between handing over the house keys and walking away, or taking that extra step to ensure your client feels genuinely cared for.

Guidara’s philosophy is straightforward: small, memorable gestures can have a massive impact on your client’s perception and loyalty. Maybe it’s a custom home “welcome kit” for new buyers, or a neighborhood tour that highlights the best local coffee spots.

The point is to go beyond expectations in creative ways that stick in people’s minds. If you’re looking to turn one-time clients into lifelong ambassadors, this book belongs on your must-read list.

☝️ Go ahead and click the image to order the book from Amazon ☝️ 

NEWS YOU CAN USE

“Mortgage Rate Predictions for March 3-9, 2025” — CNET

Why You Should Read: These weekly rate shifts can significantly influence buyer budgets and seller pricing strategies, making you better equipped to guide clients on optimal financing options.

“Pending Home Sales Waned 4.6% in January” — National Association of Realtors

Why You Should Read: Tracking shifts in home sales can help you fine-tune your marketing strategy and advise clients on when to list or buy, ensuring you stay competitive in a changing market.

“Real Estate Investors Plan to Expand Portfolios and Make Home Improvements in 2025” — HousingWire

Why You Should Read: This investor optimism can signal new demand for properties and renovation services, offering strategic opportunities for agents to target both buyers and sellers looking to boost home value.

TO-DO LIST

Your Next Move — Turn Insights into Action

✅ Set Up Your Commission Buckets. Decide what percentage goes to taxes, ops, and a growth fund.

✅ Refresh Your Brand Look. Even a simple Canva update can give your listings and social media a polished edge.

✅ Evaluate Your Daily Routines. Identify one habit you can improve or incorporate for better productivity.

✅ Choose a Memorable Client Gesture. Think of one small “above-and-beyond” way to delight your next buyer or seller.