April Action: Stop Procrastinating on Your Books

Hello you busy bees! Hard to believe we’re already in the second quarter of 2025.

Did you catch any of the April Fools’ Day antics last week? If not, no worries—we’ll keep the pranks to a minimum and the practical insights flowing.

This week, we’re addressing that all-too-common delay on bookkeeping tasks, offering spring open house tips, and digging into the power of a growth mindset. Plus, we’re introducing our new monthly read, Eat That Frog!, which is all about conquering your biggest challenges first.

Sound good? Let’s get moving so you can say goodbye to that dreaded “I’ll do it later” feeling!

— Steve

ACCOUNTANT ANGLE

Bookkeeping Made Simple

For many, bookkeeping is the chore that gets pushed to “whenever I have time.” But what if we turned it into a quick, manageable habit instead of a looming monster?

First, set up a daily “money minute.” Take 60 seconds (yes, literally) to enter receipts and log expenses from that day—no backlog allowed.

Next, reserve a weekly 15- to 30-minute slot to reconcile transactions, categorize expenses, and review any unpaid invoices. Think of it as your personal “financial spa time.”

Doing these bite-sized check-ins can stop minor errors from becoming giant headaches (especially come tax season). Plus, you’ll get a clearer view of your profit margin and which marketing efforts are truly paying off.

Trust me, future you will thank present you for this routine.

BUSINESS BOOSTER

Spring Open House Hacks

April showers might bring May flowers, but they also mean prime home-buying season is here. So how can you make your open houses stand out?

First, don’t underestimate the power of a fresh scent—think subtle citrus or a gentle floral, not those overpowering sprays that scream “I’m hiding something!”

Next, create an interactive experience: put out a quick neighborhood guide featuring local coffee shops, parks, and must-try restaurants. Bonus points if you have a small “take-home” flyer showcasing those spots with your contact info.

Also, consider offering a short, live social media walkthrough for out-of-town clients.

Finally, keep it personal: greet guests at the door, remember their names, and offer a quick story about the home’s history or unique features.

A touch of warmth can leave a lasting impression—and lead to faster offers.

COACHES CORNER

Embracing the Growth Mindset

We’ve all had those moments—maybe you overestimated a listing price or forgot to follow up on a hot lead.

Instead of beating yourself up, try reframing it: What can this teach me?

A growth mindset means seeing challenges (and even failures) as opportunities to evolve.

So if you undersold a property, ask: What research or prep could I have done differently? Or if you’ve been inconsistent with lead nurturing, brainstorm easy systems or scripts to stay on track.

When you switch from “I messed up” to “I learned something,” you’ll bounce back faster—and stronger.

Plus, this attitude can be contagious. Clients appreciate an agent who adapts, improves, and owns their actions.

By treating each hurdle as a lesson, you’ll keep growing into the best version of yourself, deal after deal.

BOOK OF THE MONTH

“Eat That Frog!” by Brian Tracy

This month, we’re diving into Brian Tracy’s classic, Eat That Frog!, a no-nonsense guide to beating procrastination.

The title comes from Mark Twain’s quip: if you eat a live frog first thing in the morning, everything else seems easy by comparison.

Tracy applies this metaphor to daily tasks, suggesting we tackle our biggest, scariest chore before anything else—be it that overdue CMA or reaching out to a high-profile lead.

By slaying that metaphorical “frog” first, you free up mental energy and set a productive tone for the rest of the day.

The book is packed with practical tips like prioritizing with the 80/20 rule and breaking tasks into smaller steps. If you’ve been feeling overwhelmed or stuck, Eat That Frog! might just give you the jumpstart you need.

☝️ Go ahead and click the image to order the book from Amazon ☝️ 

NEWS YOU CAN USE

“Baby Boomers Regain Top Spot as Largest Share of Home Buyers” — National Association of Realtors

Why You Should Read: Shifting demographics can affect how you market listings—tailor your messaging to match boomer preferences.

“Agents Are Making More Money Despite the Tough Market” — Real Estate News

Why You Should Read: Learn how top agents are boosting their earnings even when inventory is tight or buyer traffic is unpredictable.

“Lower Mortgage Rates Are Spurring Housing Demand” — HousingWire

Why You Should Read: Rate fluctuations can drastically change buyer motivation—stay updated to advise clients on timing and pricing.

TO-DO LIST

Your Next Move — Turn Insights into Action

✅ Schedule a “Money Minute”. Dedicate 1–2 minutes daily to log expenses and transactions—no backlog allowed.

✅ Refresh Your Open House Strategy. Add one unique element (like a neighborhood guide) to stand out this spring.

✅ Identify One “Growth” Opportunity. Ask: which mistake did I learn from, and how can I apply it this week?

✅ Eat That Frog. Tackle that tough task first thing tomorrow—no excuses.

✅ Check the News. Read the articles above to stay current on buyer demographics, agent earnings, and mortgage rate shifts.